Retail Management, 13e
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today’s retailing industry.
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Retail Management, 13e
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today’s retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of Omni channel retailing.
Features New to this edition:
- All data and examples reflect current Indian economic and world situations as much as possible, incorporating the need to take into account the economic environment that has dramatically affected so many businesses and consumers.
- Boxes include thought-provoking questions on technology in retailing in India, retailing around the world, ethics in Indian retailing and careers in retailing.• Many photos and images have been replaced and updated throughout.
- A strategic decision-making orientation, with many illustrative flowcharts, figures, tables and photos.
Contents:
Part 1: An Overview of Strategic Retail Management
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
Part 2: Situation Analysis
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Part 3: Targeting Customers and Gathering Information
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
Part 4: Choosing a Store Location
9. Trading-Area Analysis
10. Site Selection
Part 5: Managing a Retail Business
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
Part 6: Merchandise Management and Pricing
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
Part 7: Communicating with the Customer
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
Part 8: Putting It All Together
20. Integrating and Controlling the Retail Strategy
| Book | |
|---|---|
| Author | Berman |
| Pages | 752 |
| Year | 2017 |
| ISBN | 9789332587694 |
| Publisher | Pearson |
| Language | English |
| Uncategorized | |
| Edition | 13/e |
| Weight | 1 kg |
| Dimensions | 20.3 x 25.4 x 4.7 cm |
| Binding | Paperback |